If your business is online, the majority of your marketing attempts also needs to be online – especially in the social media space. Social networks like Facebook give web business operators the chance to interact directly with their customers. Facebook offers a number of tools to customize your marketing campaign for an audience that’s already comfortable online. The next article assumes that you’ve already set up a Facebook Page for your business. Once you’ve got your web page ready to go, here’s how you can use Facebook to effectively promote your online business.
You intend to make your Facebook Page as simple as possible for your customers to find. One way to do that is by obtaining a vanity URL, such as “facebook.com/yourbusinessname.” Using a tidy URL for your Facebook Page can make it easier for individuals to find and discuss your content using their friends. To improve your Facebook URL, you will need a minimum amount of Likes (presently 25). Once you’ve obtained 25 or more Likes from your supporters, click on the “Edit Page” hyperlink from your Facebook Page to help make the adjustment to your URL.
There are a number of ways you can use your Facebook Page to get the term out about your web promotions. First of all, you can post the news of your sales or bonuses to your Facebook Wall. Having a wall post, you can post a message, a photo, a web link, or a video. By default, Facebook Pages will escort your customers to your wall when they surf to your web page, but there are many applications open to customize the appearance and feel of your main web page. Applications such as Wildfire and Involver enable you to produce Facebook Landing Pages, which are a lot more engaging for an audience that’s used to the online experience.
Like worthwhile website, however, it’s recommended to keep the messaging concise and clear; customers will quickly proceed if your promotion is challenging to understand. Coupon applications are available also. You can reserve a space on your page for the latest promotions. Some of these apps will help you to setup your web page so that customers can unlock coupons or discount rates when they Like your page.
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When you first release your Facebook Page, it could be a bit of the slow climb to get a decent group of fans. Consider advertising with Facebook Ads as a way to get more fans.